David Vittoria (CE&Co. Pharma » Health Director)
Work and organizations psychologist, he is a specialist in Pharma and Healthcare market research, with over 10 years of experience gained in PiTRE (IMS), TNS Healthcare and Medi-Pragma. He works with national and international clients, pharmaceutical companies, research agencies, health institutions, also coordinating multi-country projects. He is a specialist in Desk Analysis and Pharmaceutical News, hence he directs the Healthcare Observatory. Types of researched products: prescription drugs, auto-prescription drugs, hospital drugs, medical and surgical devices, veterinary products, cosmetics, nutraceuticals, homeopathics, phytotherapics.

Andrea Lazzati (Business Development Manager)
Degree in Economics from the Bocconi University, he began his career in Nielsen. From 2002 to 2009 he was Sales Group Director in IMS Health, a worldwide leader in market research for the pharmaceutical industry.

Marcello Sasso (International Research Manger)
He earned a BA in International Business. Bi-lingual (English-Italian), he worked for many years as an independent consultant for international research companies, carrying out projects in Italian territory for foreign clients and taking on the management of multi-country projects.

Therapeutic areas in our experience:
gastrointestinal*
glyco-metabolic*
blood products*
cardiovascular system*
dermatologicals
genitourinary system
hormones*
systemic anti-infectives*
antineoplastic agents*
immunomodulating agents*
musculo-skeletal system*
nervous system*
parasitology
respiratory system*
sensory organs
diagnostic agents.
* Therapeutic areas researched with greater frequency.


Types of research:

QUALITATIVE RESEARCH:
- Focus groups
- Mini-groups
- Creative groups
- Advisory boards
- Rep Tests (research on the quality of Rep communication and/or the informational media    used, through simulation of the Rep’s interview of the physician / pharmacist)
- Semiotic analysis
- Desk analysis

QUANTITATIVE RESEARCH:
- Personal face to-face interviews (CAPI and PAPI)
- Telephone interviews (CATI)
- Online interviews (CAWI)
- Patient / physician/ pharmacist diaries
- Multi-client
- Tracking

INNOVATIVE RESEARCHES AND SERVICES:
- On-line and CAPI quali-quantitative research with a high level of interaction (for concept test,    product test, advertising test, pack test, case histories, conjoint-analysis…)
- Research on the mental and emotional maps of physicians and patients
- Focus groups, forums and motivational online interviews with a high level of interaction and    with specialized software
- Custom panels and communities
- Web Test and Web listening > evaluation of web sites, on-line services, newsletters, forums…


AUTONOMOUS RESEARCHES AND SERVICES:
“Healthcare Impact” observatory > constant study of the pharma & healthcare novelties with an impact on client business, relative to: drugs and medical devices, by treatment area; guidelines and activities of professional medical associations; regulatory activities (AIFA, EMA, FDA); legislation.
“Eco&Health Sentiment” semi-annual research > public opinion sentiment relative to health,    wellness and ecological issues:
- October 2010: Italian people and sustainable development
- March 2011: Compliance and therapeutic adherence in chronic pathologies (in preparation).
 “Corporate Reputation Index” > semi-annual research > the image of pharma & healthcare companies among consumers / patients (1000 cases) and GPs (200 cases) (in preparation).

In the last 5 years, we worked for:

Membership: