VERSIONE ITALIANA
 
About us
  The company  
  The Company was started in 2004 by Carlo Erminero and a group of marketing research professionals.

We offer market research and analysis and a complete set of Customer Intelligence activities. Our mission is to contribute to the improvement of our Clients’ decisions, through the identification of the best strategic and operational solutions as far as market, product and communication levels are concerned.

The Company is member of ASSIRM (Italian Association of Market Research Companies) and ESOMAR applying to guarantee the most advanced international quality standards.
In our offices you will find researchers, analysts, consultants.

Project management is provided by internal two business units:

An efficient and cooperative domestic team of quantitative and qualitative research managers located in our two offices in Milan and Rome (senior manager Fausta Faini).

A bilingual (English-Italian) international business unit, managed by Marcello Sasso, adhering to the codes of conduct of major International market research associations (Esomar, MRA).

A modern call center in Turin for telephone interviews: 130 seats equipped with Bellview Confirmit sw, under supervision of our partner Gold Link & Web Services.

A national field force: 800 interviewers and 18 local supervisors for face to face (papi and capi surveys and interviews in central locations - partner: 3Quality).

A web panel (“Club Nuove Idee”) properly managed by VIA! a partner company founded in 2008. A light system controls guarantees the quality of answers, samples and of the entire. We add more value with our capability in projects, analysis and understanding.