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New methods and tools |
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Range of offer
A Market Research Company is expected to be able to prepare good questionnaires and interviews and to be able to appropriately process data and report the results clearly and concisely. Our offer includes all of this and much more:
Knowledge is created in many departments and at different levels:
Project and implement research:
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Questionnaires, sampling and interviews
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Data processing and analysis
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Qualitative approaches, on line and off
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Market Analysis tools
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Market analysis (the demand, the supply, the distribution, etc.)
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Competitive positioning, how it is and how it should be
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Critical success factors and market benchmarking
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Customer of your knowledge tools
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Audit of your customer information system
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Segmentation strategy (target identification)
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Target profiling: analysis, sizing and description of the relevant targets
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Demand analysis: drivers of the demand, the marketing levers, analysis of trade
and customer value, spending power, lifetime value
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Performance measurement systems: quality, competitiveness, churn analysis
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Customer Satisfaction & Loyalty, trade and consumer |
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