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Range of offer
People expect a Market Research Company to be able to prepare good questionnaires and interviews to manage sound, to be able to process data and to report clearly the outcomes.
In our offer all these elements are included and much more. We offer the following:
Project and implement research:
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Questionnaires, sampling and interviews.
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Data processing and analysis.
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Qualitative approaches, on line and off line.
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Market Analysis tools
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Market analysis (the demand, the supply, the distribution, etc.).
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Competitive positioning, how it is and how it should be.
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Critical success factors and market benchmarking.
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Customer of your knowledge tools
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Audit of your customer information system.
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Segmentation strategy (target identification).
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Target profiling: analysis, sizing and description of relevant targets.
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Analysis of the demand: drivers of the demand, the levers analysis of the trade
and customer value, spending power, lifetime value.
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Measurement of performance system: quality, competitiveness, churn analysis.
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Customer Satisfaction & Loyalty, trade and consumer. |
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