The adoption (sometimes, the creation) of innovative research techniques

The most important problems that we pose for ourselves cannot be solved on the same level of thought we were on when we identified them”. (A. Einstein)

Difficult problems are born every day.  You just need to know how to recognize them. In our work, improvement is continuous. Every well-done piece of research helps the Client solve a problem and make the most advantageous decision; it also helps us to learn to do subsequent research even better.

Research is improved when more precise results are obtained, or more creative proposals are made, or when it is done in half the time, or when the way is found to simplify the procedures and half the costs.  The value of the research grows:  it isn’t hard to measure it.  It’s harder to obtain it.  And that is our commitment.

Then there are new and especially complicated research problems.  These are the ones our Clients bring us most willingly.  We have solved many of them over the last two years.

	A system for surveying and estimating book sales (June 2005; Clients:  Mondadori, Gruppo RCS, Longanesi, Feltrinelli)
	A complete system of cinema research, from screen tests to suggestions for      promotion and advertising activities (November 2005; Clients: Movie Marketing, Blue  Star Movies)
	A Customer Satisfaction and Loyalty research modelin the mobile telephone sector, with causal analysis (December 2004; client: TIM)
	A new concepts screening technique for new collectable works (October 2004; Clients: RCS/Fabbri Collezionabili)
	A virtual market test model for new publishing works, news-stand market (April 2006; Client: Gruppo RCS )
	How to assess the contribution of Customer Care activities to Loyalty and to new business (May 2005; Clients: Trenitalia/Value Team)
	Integration of qualitative, quantitative and semiotic research techniques for research on new products and the positioning of mature products (various cases 2004-2006; Clienti: Barilla, Gruppo RCS, Panasonic, L’Oreal)
	Development of the Home interactive multimedia center market: concept testing  model with segmentation analysis and determination of the ideal product profiles for each segment (February 2006; Clients: Telecom, Alcatel, Siemens and others in collaboration with Busacca Associati)