Research planning and conduction:
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Questionnaires and interviews |
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Data treatment and analysis |
Market Analysis Instruments (consumer markets)
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Market analysis (demand, supply, distribution, etc.) |
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Competitive positionings |
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Critical factors in market success and benchmarking |
Customer Knowledge Instruments (consumer markets)
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Rationalization and creation of informational sources on the Consumer |
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Segmentation strategy (target identification) |
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Target profiling (target analysis, dimensioning and description) |
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Demand analysis (market userships, demand drivers, marketing levers)
clientele analysis (spending capacity, lifetime value) |
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Performance measurement systems: quality, competitiveness, churn analysis |
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Customer Satisfaction & Loyalty (trade and consumer) |
Forecasting Instruments (Predictive analysis)
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Scenario analysis (development panoramas, if-then analysis) |
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Trend analysis, model creation, simulations and forecasts |
