New methods, new techniques

The adoption (sometimes, the creation) of innovative research techniques

	Research on-line, on web panels
	Integration of qualitative (feelings, emotions) and quantitative approaches (behaviours, preferences)
	Integration of sampling surveys,  geomarketing and data mining
	New methods of relating with the interviewees

Our Clients have greeted the novelties that we are proposing with enthusiasm. Today (2007) more than half of our work is based on these new approaches.