Carlo Erminero - Ricerca e Customer Intelligence

EXPERTISE

Expertise

New methods and tools
- Research and Customer Intelligence
- Range of offer
- New perspectives

Difficult iusses, we love them

The markets we know

New methods and tools

New perspectives

New perspectives are achieved by shifting, even a bit, from usual views; by integrating different techniques and approaches. Much more complete and precise information can be gathered.

The adoption (sometimes the creation) of innovative research techniques is a permanent process for us:

	online research, on web panels in Italy and worldwide
	Integration of qualitative (feelings, emotion) and quantitative approaches (behaviours, preferences). Qualitative and quantitative researchers work together on the same data set (not on two separate pieces of research)
	Integration of sampling surveys, geo-marketing and data mining
	New ways of relating with interviewees, who sometimes become enthusiastic partners of our Client, committed to solving their problems (web 2.0 helps).
	The development of analyses on marketing-mix choice effectiveness and planning, including CRM, below the line, promotions and events.

Our Clients have welcomed the novelties we are proposing. More than the half of our job is based on these new approaches. To get more info, our registered visitors can download reports (only the Italian version of this site).