Carlo Erminero - Ricerca e Customer Intelligence

EXPERTISE

Expertise

New methods and tools
- Research and Customer Intelligence
- Range of offer
- New perspectives

Difficult iusses, we love them

The markets we know

New methods and tools

New perspectives

New perspectives are achieved shifting, even of an inch, from usual views; by integrating different techniques and approaches. Much more complete and precise information can be gathered.

The adoption (sometimes the creation) of innovative research techniques is for us a permanent process:

	Online research, on web panels in Italy and worldwide.
	Integration of qualitative (feelings, emotion) and quantitative approaches (behaviours, preferences). Qualitative and quantitative researchers work together on the same data set (not on two separate pieces of research).
	Integration of sampling surveys, geo-marketing and data mining.
	New ways of relation with interviewees, who sometimes are turned into enthusiastic partners of our Client, committing themselves to solve their problems (web 2.0 helps).
	The development of analyses on the marketing-mix choice effectiveness and planning, including CRM, below the line, promotions and events.

Our Clients welcomed the novelties we are proposing. More than the half of our job is based on these new approaches. To get more info, our registered visitors can download reports (only the Italian version of this site).