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Difficult iusses, we love them |
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Difficult issues are met everyday. You just need to be able to recognize them. In our work, improvement is constant. Every well-done research is useful for the Client to solve a problem and to take the most appropriate decision; it is useful for us either; we learn to improve. The work of today is good, tomorrow’s will be better.
Research is improved when more precise results are achieved, or when more creative proposals are made, or when it requires half the time, or half the price. It happens. The value of the research is growing: it is not hard to measure. It is harder to achieve. And this is our commitment.
Often somebody has to face new and complicated research issues. These are the cases, wherein our Clients more frequently ask for our help. Because we deliver solutions.
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A system for surveying and estimating book sales through cash scanners on a sample of bookshops (June 2005; Clients: Mondadori, Gruppo RCS, Longanesi, Feltrinelli).
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A complete system of research for cinema, from screenplay tests to the recommendations for the promotion and advertising activities (November 2005; Clients: Movie Marketing, Blue Star Movies).
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A Customer Satisfaction and Loyalty research model within the mobile telephone industry with casual and predictive analysis (December 2004; June 2005 Client: TIM).
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A technique of concept screening for new ideas of weekly magazines and other products to be sold at the kiosks (October 2007; Client: RCS, Mondadori, RBA).
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A virtual Market test model for new publications, market: newsagent’s (April 2008; Clients: Mondadori, RCS Media Group).
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How to assess the contribution of the Customer Care activities to Loyalty and to new business (May 2005; Clients: Trenitalia/Value Team).
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Integration of qualitative, quantitative and semiotic techniques for surveys on new products and positioning of mature products (different cases 2006-2008; Barilla, RCS media group, Panasonic, L’Oreal).
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Development of the Home interactive multimedia center market: Concept testing model with segmentation analysis and identification of the optimal product profile for each segment (February 2006; Clients: Telecom, Alcatel, Siemens and others, in cooperation with Busacca Associati).
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Creation of new techniques for the development of product innovations through the participation of the innovator segment costumers (January – June 2008; Client: TIM/Telecom). |
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