The Company was founded in 2004 by Carlo Erminero and a group of marketing and consumer research professionals.
We offer market research and analysis and a complete system of Customer Intelligence activities. Our mission is to contribute to improving our Clients’ decisions by identifying the best strategic and operational solutions on the market, product and communication levels.
The Company is a member of ASSIRM (Italian Association of Market Research Companies) and ESOMAR.
In our offices you will find researchers, analysts, consultants.
Data collection is provided by three independent business units:
A modern call center in Turin for telephone interviews: 130 posts equipped with Bellview Confirmit sw, under the supervision of our partner Gold Link & Web Services.
A national field force: 800 interviewers and 18 local supervisors for face to face surveys and interviews in central locations papi and capi (partner: 3Quality).
A web panel (“Club Nuove Idee”) duly managed by our internal business unit on Cint CPX platform. We add more value through our expertise in projects, analysis and understanding. Our investment in new methods and new knowledge is over 10 % of our sales, every year.
